![Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other](https://l450v.alamy.com/450v/2d0bbfk/tennis-player-novak-djokovic-of-serbia-poses-as-he-attends-the-presentation-of-his-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2d0bbfk.jpg)
Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other
![Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship](https://www.cityam.com/wp-content/uploads/2018/11/tennis-gbr-wimbledon-993006576-5b42248773774-5be05f58e366b.jpg)
Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship
Why has Uniqlo been sponsoring famous tennis players while releasing very little product? What is the strategy? - Quora
![Tadashi Yanai, chairman and chief executive of Fast Retailing Co, attends the presentation of a new sponsorship deal of Uniqlo budget fashion chain in Paris May 23, 2012. REUTERS/Charles Platiau (FRANCE - Tadashi Yanai, chairman and chief executive of Fast Retailing Co, attends the presentation of a new sponsorship deal of Uniqlo budget fashion chain in Paris May 23, 2012. REUTERS/Charles Platiau (FRANCE -](https://c8.alamy.com/comp/2E5YNNT/tadashi-yanai-chairman-and-chief-executive-of-fast-retailing-co-attends-the-presentation-of-a-new-sponsorship-deal-of-uniqlo-budget-fashion-chain-in-paris-may-23-2012-reuterscharles-platiau-france-tags-business-fashion-2E5YNNT.jpg)
Tadashi Yanai, chairman and chief executive of Fast Retailing Co, attends the presentation of a new sponsorship deal of Uniqlo budget fashion chain in Paris May 23, 2012. REUTERS/Charles Platiau (FRANCE -
![Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand](https://c8.alamy.com/zooms/6/5344e13118884b129416921556de2b26/2cwfb3p.jpg)
Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand
UNIQLO to Become the Exclusive, Multi-Year Sponsor of the Museum of Modern Art's Popular Free Friday Night Admission Program
![UNIQLO Holds Next Gen Development Program with Roger Federer to Personally Coach Britain's Most Talented Young Players | FAST RETAILING CO., LTD. UNIQLO Holds Next Gen Development Program with Roger Federer to Personally Coach Britain's Most Talented Young Players | FAST RETAILING CO., LTD.](https://www.fastretailing.com/jp/group/news/images/2209221500_image01.jpg)